IMPROVE YOUR CATEGORY, BRAND & CUSTOMER GROWTH SKILLS
What do you do between training courses?
CUSTOMERAIDE® gives sales and marketing professionals the right inspiration and knowledge to grow your CPG categories and brands with your customers. Its jam packed with all the good stuff you need on the job: it’s easy to use and always available with up to date help and resources, chosen by our experts.
HOW DO WE HELP YOU SUCCEED?
INSPIRATION
Generate and develop original and innovative ideas and solutions with the most useful tools, templates & creative thinking resources to identify growth opportunities.
+ KNOWLEDGE
Expand your critical thinking, demonstrate objectivity about what to do or believe with our quick dives, how to’s, playbooks, learning programmes & help on demand to get the job done.
= RESULTS
Improve your skills to deliver category, brand and customer growth & profit, enhance your career & develop your team with our expert resources & customer category planning roadmap.
CUSTOMERAIDE® is created by CPG sales and marketing experts, perfect for small teams and focuses on developing the right skills at the right time, on the job. Invest in your team’s skills and get started today with a flexible CUSTOMERAIDE® membership which you can cancel anytime.
WHAT’S ON YOUR ‘TO DO TODAY!’ LIST?
CUSTOMERAIDE® has everything you need to improve your category, brand and customer growth skills!
CATEGORY DRIVER
Grow category revenue and profit with your Customer
CHANNEL EXPERT
Grow your and your Customer’s categories in profitable channels
PRIORITISER
Segment to engage with priority customers
REVENUE OPTIMISER
Maximise Customer revenue and trade spend effectiveness
NEGOTIATOR
Prepare and negotiate with Customers for fair win-win outcomes
METRICS MARVEL
Manage the right metrics for success
LEADER
Manage resources and lead passionate teams to deliver successful Customer results
BRAND BUILDER
Delight consumers at the point of consumption
SHOPPER SAVVY
Deliver great shopper experiences at the point of purchase
PLANNER
Develop and implement strategically valuable Customer execution plans
PARTNER
Jointly create added value in a collaborative Customer relationship
NETWORKER
Engage profitably with effective Customer contact plans
PROBLEM SOLVER
Develop creative Customer insights and opportunities
ROUTE TO MARKET EXPERT
Get your brands to shoppers, wherever they are
KNOW MY CUSTOMER
Know your Customer’s ambitions, strategy and performance drivers
NUMBER CRUNCHER
Drive Customer profitability with financially astute decisions
PRESENTER
Create and deliver compelling Customer presentations that stand out
DISTRIBUTOR EXPERT
Grow with Distributor partners
STRATEGIST
Identify growth opportunities and develop winning Customer strategy
Explore CUSTOMERAIDE® for Teams
Are you ready to be the best you can be in consumer goods sales and marketing? Get in touch and we’ll send you our CUSTOMERAIDE® FOR TEAMS brochure. This provides a detailed overview of how we help you improve your team’s category, brand and customer growth skills.
TELL ME MORE…
CUSTOMERAIDE® Skills
Who do you need to be today to grow with your customers?
CUSTOMERAIDE® Roadmap Overview
How does CUSTOMERAIDE® help with what you need to be good at?
CUSTOMERAIDE® Help on Demand
Flexible expert help on demand hours, when you need it
NEWS & VIEWS
Our latest news, views, eye spy’s and inspiration:
