The recent shopper backlash against Target in the USA and Wickes in the United Kingdom reminds us that even big brands can erode their brand image if they stretch their core brand positioning too far. A brand is a name, term, sign, symbol or design which differentiates a product or service in the minds of […]
Eye Spy's
Interesting consumer or shopper activation ideas recently spotted by the CUSTOMERAIDE® team.
Eye Spy! A category that’s easy to shop
It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage spotted in Ikea Reading’s plant pot category. With a wide range of pots on offer, category signposts are clear, the category segmented by size. We loved this approach since, other […]
Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It’s both product and route to market innovation in everyday household categories for routine stock up and top up shopper missions. Not forgetting, with a wide range on offer, encouraging impulse purchase as well! Find out more at […]