It’s always good to have something to show for your active learning effort! So pleased to share that we’re now an approved Continuing Professional Development (CPD) provider. During this year we’ll be rolling out CPD accreditation of all our inspiration, knowledge and learning resources – which means that you’ll earn accredited CPD points for every […]
News & Views
How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?
We believe that inspiration plus knowledge equals results! You need the inspiration to identify unique growth opportunities and to create original and innovative solutions. CUSTOMERAIDE® expert tools, templates, online calculators and more, help to improve your analytical and creative thinking skills. You also need the knowledge to get things done and the know-how to effectively […]
Packaging is the most powerful sales driver
On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand image, deliver the best in use experience and; from a sales point of view, communicate what your brand stands for. It is the final opportunity to make your brand […]
How do you compete on price when everybody is competing on price?
No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG retailers are focusing on retail selling prices – intensely competing with each other to offer the lowest prices that represent value for money to shoppers, within the context […]
Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It’s both product and route to market innovation in everyday household categories for routine stock up and top up shopper missions. Not forgetting, with a wide range on offer, encouraging impulse purchase as well! Find out more at […]