On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand image, deliver the best in use experience and; from a sales point of view, communicate what your brand stands for. It is the final opportunity to make your brand […]
News & Views
How do you compete on price when everybody is competing on price?
No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG retailers are focusing on retail selling prices – intensely competing with each other to offer the lowest prices that represent value for money to shoppers, within the context […]
Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It’s both product and route to market innovation in everyday household categories for routine stock up and top up shopper missions. Not forgetting, with a wide range on offer, encouraging impulse purchase as well! Find out more at […]
Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales
A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary pressure and our retail and wholesale customers are under pressure to reduce retail selling prices. We all focus on short term tactics to chase monthly, quarterly or year end annual volume […]
Trade Spend Top Tip #5 : Focus on distribution depth
Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or wholesalers for market share based on a deep understanding of shoppers and the category growth drivers. This means it’s often difficult for us to achieve the levels of distribution we would like with […]