On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand image, deliver the best in use experience and; from a sales point of view, communicate what your brand stands for.
It is the final opportunity to make your brand stand out and easy to shop
As a shopper we want to quickly understand and see:
- The brand? (Pantene)
- The category? (Leave in hair product)
- The benefit? (Smooth and sleek hair)
- Why I should believe you? (Argan oil for problem frizzy or dry hair)
- And…how much? (At the point of purchase I should also be able to easily see what volume I’ll get and what the price is.)
This Pantene product is an excellent example of brand positioning reflected clearly in attractive, easy to shop and use packaging!